THE PRIORITY DIRECTIONS OF NATIONAL ECONOMY DEVELOPMENT
EVALUATION OF STRATEGIC POTENTIAL FOR ELECTRONIC BUSINESS IMPLEMENTATION
Slavoljub Milovanović, Aleksandra Stoiljković Ranđelović
Abstract: Before an organization undertakes specific projects related to the implementation of electronic business (e-business), it should analyze the strategic and market potential of e-business. In the analysis of strategic potential (resources), the following methods are used: SWOT method, value chain analysis, critical success factors method and return on investment method. Managers who implement e-business strategy have to decide whether to use new technologies to expand the business into new markets and for new products. Executives have four options: market penetration, market development, product development and diversification. Therefore, this paper is dedicated to the methods used for the analysis of strategic potential of e-business and strategic options for the e-business implementation.
Keywords: E-business, business strategy, strategic evaluation of e-business, e-business strategy implementation
Published: p. 207-217
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