THE PRIORITY DIRECTIONS OF NATIONAL ECONOMY DEVELOPMENT
MARKET SEGEMENTATION OF CONGRESS TOURISM IN THE WORLD
Jovica Mojić, Vukašin Šušić
Abstract: Market segmentation of congress tourism can be made according to various criteria: type of meeting (congress, conference, exhibition, prize trips, etc.), size meetings, the purpose of meetings (education, information and motivation), geographical criteria (international, national, local meetings ), but also in literature, it is the power demand of corporations and associations. Congress participants are increasingly demanding guests, but also are able to pay, so they need to provide all the necessary conditions for quality work, but also to adequately fulfill his spare time. In this regard, the fundamental role of congress tourism is to promote tourism in a wellorganized meeting, market research, application of quality standards and so on. The aim of this paper is to analyze the basic characteristics of the market of congress tourism in the world.
Keywords: congress tourism, market segmentation, development of tourism
Published: p. 319-324
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