THE PRIORITY DIRECTIONS OF NATIONAL ECONOMY DEVELOPMENT
DENTAL TOURISM IN THE CONCEPT OF INTERNATIONAL SERVICE TRADE: NEW HORIZON FOR ECONOMY OF SERBIA
Ata Kahveci, Paşa Mustafa Özyurt
Abstract: Dental tourism is a new market niche due to increased costs in developed countries. Dental tourists obtain treatment in other countries in order to benefit from cost advantage, vacation and quick treatment opportunities. With this regard, firstly dental tourism is introduced and then potential of dental tourism development in Serbia tried to be determined by using SWOT analysis in this paper. Consequently, it can be said that dental tourism is a new niche for Serbian economy and it has a significant potential for job creation, ability to bring foreign exchange and contributions to other sectors by the spillover effect since Serbia has price and location advantages.
Keywords: International Service Trade, Dental Tourism, SWOT Analysis, Serbia
Published: p. 333-340
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